10 Underrated Bourbons No One Is Talking About (But Should Be in Your Collection)

When bourbon conversations start flowing, the usual suspects always seem to take center stage — Buffalo Trace, Blanton’s, Weller, and other allocated giants. But beyond the hype, there are countless underrated bourbons flying under the radar that deserve a spot on your shelf. Whether you’re looking to expand your palate, dodge inflated secondary prices, or simply explore new flavors, this list will point you toward ten affordable bourbons (and a couple of ryes) that overdeliver on experience.

Here are 10 hidden gems that no one is talking about — but absolutely should be.

1. Redwood Empire Cask Strength Series (Emerald Giant, Lost Monarch, Pipe Dream) – Around $70

Region: California
ABV: Varies by expression (typically 116–120 proof)
Price: Around $70

Redwood Empire is quietly producing some of the most impressive and consistent craft whiskeys out there — and their Cask Strength series is criminally underrated. Whether you’re sipping the spicy, herbal kick of Emerald Giant Rye, the sweet-and-spicy balance of Lost Monarch (a rye/bourbon blend), or the rich, caramel-heavy Pipe Dream Bourbon, you’re getting layered complexity, excellent proof, and stellar value. These affordable bourbons consistently punch above their price point.

If you’ve dismissed California whiskey in the past, this trio will change your mind — fast. Looking for more value bourbons? Check out our full guide on best bourbons under $50 here.

2. Penelope Bourbon Barrel Strength (Four Grain) – Around $65–70

Region: Sourced (Blended by Penelope, mostly MGP)
ABV: Varies by batch (~115 proof)
Mash Bill: Four grain (corn, wheat, rye, malted barley)
Price: Around $65–70

Penelope continues to fly under the radar, despite its growing popularity. The Barrel Strength Four Grain expression is a blend masterclass — soft, sweet, and spiced all at once. Think vanilla cake frosting, cinnamon toast, baked apple, and toasted almonds. This is a great choice if you’re seeking out affordable bourbons with a unique and balanced flavor profile.

With each batch bringing its own nuances, Penelope shows how careful blending and quality sourcing can create something special. It competes easily with $80+ bottles.

 

3. Bardstown Bourbon Company Discovery Series – $130–160 (depending on batch)

Region: Kentucky
ABV: Varies (~110–118 proof)
Price: $130–160

Bardstown’s Discovery Series is the definition of high-end blending. These limited releases combine well-aged bourbons from Bardstown and sourced stocks into stunning, complex pours. Some of the best batches include #4, #6, and #9, but truthfully, all of them I’ve tried have been worth every drop.

Yes, the price tag is high — no doubt about it. But if you’re on the hunt for a special bottle that you actually have a chance of finding, this could be your answer. While many high-end bourbons are virtually impossible to track down without secondary prices, the Discovery Series remains somewhat accessible on shelves in many markets.

4. Four Roses Small Batch Select – Around $60

Region: Kentucky
ABV: 104 proof
Price: Around $60

Four Roses Small Batch Select combines six of their ten unique recipes into a beautifully layered, fruit-forward bourbon. It’s non-chill filtered, higher proof than the standard Small Batch, and provides consistent complexity with every bottle. If you’re looking for an underrated bourbon that offers complexity at an accessible price, this should be in your collection.

Look for notes of red berries, baking spice, honey, and a floral finish. While others chase their single barrel offerings, Small Batch Select remains an underappreciated gem that highlights the brilliance of their blending approach.

5. Benchmark Full Proof – Around $25–30

Region: Kentucky (Buffalo Trace)
ABV: 125 proof
Price: Around $25–30

For a bottle often found for under $30, Benchmark Full Proof delivers an incredible bang for your buck. It’s not wildly complex, but the proof-to-dollar ratio is nearly unmatched. Expect dark caramel, vanilla, and oak — a classic profile with a big punch. If you’re in the market for affordable bourbons that deliver quality without breaking the bank, this is an excellent option.

While they’re not overly complex or unique, Benchmark Full Proof brings the heat and flavor without draining your wallet. The entire Benchmark lineup offers great value bourbons from Buffalo Trace. Looking for more best budget bourbons? Check out our curated list of top whiskeys under $50 here.

6. J.W. Dant & J.T.S. Brown Bottled-in-Bond – Around $15–20

Region: Kentucky (Heaven Hill)
ABV: 100 proof (BIB)
Price: Around $15–20

These two classic Bottled-in-Bond expressions from Heaven Hill are some of the best values in the entire bourbon world. Both offer a no-frills, traditional bourbon experience with just enough spice and sweetness to keep you coming back. They are extremely affordable and perfect daily sippers or mixers.

Not only are they solid neat or on the rocks — they also make some of my go-to mixers. Thanks to their elevated proof and consistent, classic bourbon flavor, they hold up beautifully in cocktails. Whether you’re crafting an Old Fashioned or Manhattan, these bottles deliver that iconic bourbon backbone without breaking the bank. Want to learn more about bottled in bond and what it means? Check out a full breakdown here.

7. Very Old Barton Bottled-in-Bond – Around $20–25

Region: Kentucky (Barton 1792 Distillery)
ABV: 100 proof
Price: Around $20–25

Very Old Barton BIB is a true old-school staple that has stood the test of time. Despite ownership and production changes, this bourbon still delivers a smooth balance of sweetness, spice, and a touch of nutty flavor. At 100 proof, it offers a great sipping experience and is perfect for mixing into cocktails without losing its distinctive taste.

For $20–25, you get a solid, high-quality bottle that outshines many higher-priced options. It’s a go-to choice for anyone looking for great affordable bourbons that offer both value and flavor without breaking the bank.

8. Old Grand-Dad 114 – Around $30–35

Region: Kentucky (Barton 1792 Distillery)
ABV: 114 proof
Price: Around $30–35

Old Grand-Dad 114 is a high-rye bourbon that packs a punch with its bold spice and intense 114 proof. It’s got a robust flavor profile that’s rich with caramel, oak, and a bit of pepper, providing a warm, spicy kick that makes it a favorite for fans of full-bodied bourbons.

This bourbon isn’t just great for sipping—it’s also one of my go-to mixers when I want to add an extra kick to my cocktails. The elevated proof and intense flavor make it a standout in drinks like Old Fashioneds or Manhattans.

9. Wild Turkey Rare Breed – Around $50–60

Region: Kentucky (Wild Turkey)
ABV: 116.8 proof
Aged: 6, 8, and 12 years
Price: Around $50–60

Rare Breed is one of the most consistent barrel-proof bourbons on the market, delivering bold caramel, spice, and rich oak flavors without overwhelming the palate. It’s non-chill filtered and bottled at barrel proof, which means you get a fuller, richer taste straight from the cask.

Rare Breed is known for its stability in both price and quality, which is a rarity in the world of barrel-proof bourbons. It’s Wild Turkey at its finest — bold, balanced, and always available.

10. Store Picks (From Reputable Pickers) – Varies ($30–80+)

This one’s a bit of a cheat, but hear me out. Store picks are where the real fun begins. While the standard releases from brands like Russell’s Reserve, Knob Creek, and Elijah Craig are fantastic, store picks often offer unique, one-of-a-kind profiles that can’t be found in the usual lineup. These are single-barrel selections chosen by well-respected stores or groups with a strong track record for picking great barrels.

If you trust the store or group doing the picking — and they have a good reputation — store picks give you a premium single-barrel experience at a reasonable price. The flavor profiles are often bolder, more complex, and more exciting than the standard releases, and you might even discover a hidden gem you wouldn’t find anywhere else. Prices can range from $30 to $80+, making them a great value for those who love exploring new bourbons.

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Final Thoughts

Great bourbon doesn’t have to be expensive or impossible to find. Whether you’re looking for a bold mixer, a nuanced sipper, or a bottle to impress your whiskey friends, these underrated bourbons bring serious value and flavor to the table. Interested in expanding your bourbon collection? Explore more affordable bourbon recommendations here.

Got a favorite under-the-radar bottle that deserves a shoutout? Let me know—I’m always on the hunt for the next gem.