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Why Bourbon Prices Keep Rising (And Why It’s Not Slowing Down)

Over the past decade, bourbon has gone from a relatively niche American whiskey to one of the most sought-after spirits in the world. What used to be an affordable everyday pour has become increasingly expensive, harder to find, and in some cases almost mythical. Walk into many liquor stores today…

Allocated Bourbon Is Overrated (Here’s What to Buy Instead)

Introduction: Let’s Say the Quiet Part Out Loud Allocated bourbon has become the obsession of the modern whiskey world. Social media feeds are filled with bottle flexes, crotch shots in parking lots, and breathless posts about the latest limited release. Liquor store raffles feel more like lottery drawings than shopping…

CHRIS STAPLETON AND BUFFALO TRACE MASTER DISTILLER HARLEN WHEATLEY INTRODUCE TRAVELLER WHISKEY FULL PROOF

FRANKFORT, KY (Feb 11, 2026) – Buffalo Trace Distillery Master Distiller Harlen Wheatley and Grammy-winning singer, songwriter and musician Chris Stapleton today unveil Traveller Whiskey Full Proof, a bold evolution of the original Blend No. 40, and the award-winning brand’s first line extension since its January 2024 debut. Bottled at 121 proof,…

Green River Expands Award-Winning Lineup with Launch of Wheated Full Proof Bourbon

OWENSBORO, Ky. (February 10, 2025) — Marking the beginning of what is poised to be one of the most significant years in the brand’s 140-plus-year history, Green River Distilling Co.will launch Green River Wheated Full Proof Bourbon, available in 25 markets beginning February 13. Green River Wheated Full Proof is comprised of its…

SAZERAC RYE WHISKEY FULL PROOF JOINS THE BUFFALO TRACE DISTILLERY PORTFOLIO

FRANKFORT, KY (November 12, 2025) – Buffalo Trace Distillery is proud to introduce Sazerac Rye Whiskey Full Proof as a permanent addition to its growing Sazerac Rye portfolio. Bottled at 125 proof, this bold new release emerges from the Distillery’s recent expansion and amplifies the brand’s signature spicy, peppery, and dry profile to…

The Spirit of Ohio: Exploring High Bank Distillery & The Whiskey War Collection

Table of Contents Toggle The Story Behind High Bank DistilleryThe Origin of “Whiskey War”Whiskey War Barrel ProofWhiskey War Midnight CaskWhiskey War Double DoubleWhiskey War Cigar CaskFinal Thoughts: High Bank’s Rise in American WhiskeyJoin the Bourbinsane Family on Patreon! Where creativity, craftsmanship, and conflict converge in the glass. Ohio isn’t usually…

WOODFORD RESERVE RELEASES HOLIDAY BOTTLE DESIGNED BY FASHION BRAND MARKARIAN

October 15, 2025 (VERSAILLES, KY) — Woodford Reserve is elevating the holiday season with the release of its 2025 holiday bottle, featuring artwork created by fashion designer Alexandra O’Neill, founder of the luxury brand Markarian. The design captures Markarian’s signature aesthetic while embracing the festive spirit of the season—effortlessly merging vintage influences…

THE BUFFALO TRACE ANTIQUE COLLECTION CELEBRATES ITS 25TH ANNIVERSARY WITH THE DEBUT OF E.H. TAYLOR BOTTLED-IN-BOND, A TRIBUTE TO THE BOURBON PIONEER’S ENDURING LEGACY

  FRANKFORT, Ky (OCT 8, 2025) – This fall, Buffalo Trace Distillery proudly celebrates the 25th release of the Buffalo Trace Antique Collection (BTAC) with its first new addition in nearly two decades: Colonel E.H. Taylor Bottled-in-Bond Bourbon. First introduced in 2000, the Antique Collection honors Buffalo Trace Distillery’s historic whiskey brands and the…

WOODFORD RESERVE RELEASES ITS FIRST HIGH-PROOF RYE:  BARREL STRENGTH RYE

  OCTOBER 2, 2025 (VERSAILLES, KY) — Today Woodford Reserve announced a new limited-edition bottle: Barrel Strength Rye. To craft this new expression, Master Distiller Elizabeth McCall used a pre-prohibition style mash bill of 53% rye, the same mash bill as Woodford Reserve Rye, but bottled it at the strength of…

BUFFALO TRACE DISTILLERY CELEBRATES FILLING ITS 9 MILLIONTH BARREL OF BOURBON SINCE PROHIBITION

FRANKFORT, KY (September 30, 2025) – In a celebration of tradition, craftsmanship, and growth, Buffalo Trace Distillery today announces the filling of its nine millionth barrel of bourbon since Prohibition. This historic accomplishment comes on the heels of Buffalo Trace completing its decade long, $1.2 billion expansion project earlier this year, which has…

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